CEO Balu Balakrishnan discusses Power Integrations' 600 kW solar array.
CEO Balu Balakrishnan joins PI employees at a local school for the company's 2013 Earth Day project.
Message from CEO Balu Balakrishnan
In 1997 I read a research paper from Lawrence Berkeley National Laboratory
explaining that billions of dollars are wasted each year to power computers,
TVs and other electronic devices that are plugged in but not in use. One
of the culprits behind this "standby" waste was the power supplies that convert
the high voltage from a wall outlet into the lower voltage needed by most
electronics. These power supplies tended to be highly inefficient when it
came to supplying just a few watts to power a remote-control sensor, LED
display, or some other standby function.
At that time, Power Integrations was developing a new power-supply chip
called TinySwitch™, featuring an innovative switching technique that enabled
high efficiency at reduced levels of output. It was a "light bulb" moment
for us; what we had thought would be a side benefit of our new product was
not only a solution to a major economic and environmental problem but also
a great business opportunity Power Integrations. Although efficiency was
not yet a priority for most electronics manufacturers, we committed that
from that point on, every new Power Integrations product would include this
energy-efficiency technology, which we called EcoSmart™.
Since then we have shipped more than 4 billion chips with EcoSmart technology,
resulting in an estimated savings of more than $5 billion worth of standby
power and millions of tons of CO2 emissions – all without adding cost, and
without any change in behavior on the part of the end user. And today, with
energy efficiency now a major priority for policymakers, manufacturers and
consumers, EcoSmart technology is often the key reason for customers to buy
our products. We've learned that "green" business can indeed be good business.
More broadly, we believe that there is economic opportunity in operating with the benefit of society and the environment in mind, and that profits and social responsibility need not be mutually exclusive. We take the long view in our decision making and planning, and invest for consistent growth and profitability. That means reducing our own energy consumption, using solar energy to power our operations, incorporating "green" materials in our products wherever possible, and working with manufacturing partners that have earned ISO quality and environmental certifications. It means valuing our employees and giving them the freedom to do their best, while providing highly attractive compensation and benefits. As a result, we have a long track record of positive earnings, high levels of customer satisfaction, and an employee turnover rate nearly half the average for our region—and well below average for our industry.
I'm proud not only of what our technology has done to benefit the world,
but also the responsible way in which we conduct our business. I invite you
to read more about it here on our website.